Business and Marketing “SparkNotes”: Building a StoryBrand

Welcome back to Iconic Digital’s SparkNotes series, where we do the reading for you. This week we’re tackling Donald Miller’s Building a StoryBrand: Clarify Your Message So Customers Will Listen. For context (and a bit of a warning), this book is basically Iconic...

Business and Marketing “SparkNotes”: Purple Cow

Welcome to Iconic Digital’s Business and Marketing “SparkNotes” series, where we do the reading for you. If you’re trying to run a business, we know you’ve got things to do packing every corner of your day, and while you want to be as informed as possible about best...

What Exactly Is Branding?

It’s an understatement to say that there’s a lot of discussion of the importance of “brand recognition,” and “building a brand” in business. According to CMI and Marketing Profs, B2B marketers have consistently cited brand awareness as their top goal over the last...

Marketing Mistakes Small Businesses Keep Making

It’s a common assumption among small business owners and new entrepreneurs that if they make a superior product or provide a superior service then their market will find them. There’s plenty of logic behind this assumption; people have needs and they seek to meet...
START A PROJECT