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Companies That Ignore Logo Design Rules
Design rules are meant to be broken now and again, and logo design is no exception. We spend so much time developing rules...
Our Favorite Fonts in Graphic Design and Marketing
Ah fonts. Everyone who is anyone in graphic design and marketing has an opinion or two about them, right? Since our goal is...
Social Media Marketing Mistake #1: Bad Design
Is Your Social Media Marketing Boosting Your Business? Social media marketing is one of those marketing tools that everyone...
What is the difference between marketing and advertising? An analogy.
I used this analogy the other day in a meeting and it seemed to help paint a better picture of the difference between...
3 Letters That Will Effectively Kill Your First Marketing Opportunity
To our fellow business owner friends, we write this blog as a plea to all of you to resist one of the most egregious...
Marketing Is Not Just Advertising
A misconception that we run into quite a bit while working with businesses is the belief that marketing is synonymous with...