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Business and Marketing “SparkNotes”: Purple Cow
Welcome to Iconic Digital’s Business and Marketing “SparkNotes” series, where we do the reading for you. If you’re trying...
The Iconic Ways that Fishers-Area Businesses Are Responding to COVID-19
Businesses and community leaders are all answering the call to take action in a troubled time. Here are some of the iconic...
What, Exactly, Is Branding?
It’s an understatement to say that there’s a lot of discussion of the importance of “brand recognition,” and “building a...
Marketing Mistakes Small Businesses Keep Making
It’s a common assumption among small business owners and new entrepreneurs that if they make a superior product or provide...
Maintaining Brand Consistency with Brand Guidelines
Marketing goes far beyond pulling new leads into your pipeline. It has to do that, yes, but if that’s all you’re asking of...
Realistic Expectations for an Indianapolis Marketing Firm
Let's talk realistic expectations for your average Indianapolis marketing firm as it relates to small businesses. One of...
What Is A Good Value Proposition For A Business?
A good value proposition means you won't have to compete. If you are in business, it is because you think you can provide a...
Social Media Never Rests – Even When You Do: Tips for Automating Social Media
While listening to one of my favorite podcasts on the way to work last week, I heard a segment about email forgiveness. You...
Meet the Intern: Part 3
Fresh Start at Iconic Digital As my internship began at Iconic Digital, I started to understand what the hype was about....
