blog
What is A Brand Story?
Everyone has a story to tell. Your history, your passion, what makes you unique. All of these combine to define you. Think...
Why Segmenting Users Matters In Email Marketing
Segmenting email lists isn't just about increasing open rates, click-throughs, and conversions. Are those all great things...
Living Your Brand Story
Crafting and recognizing the need to have a brand story is great, but it isn’t enough. You have to go out and live that...
The Art Of Brand Storytelling: Sharing Your Brand Story
Brand storytelling is one of the hottest topics in marketing, but like most marketing tactics, it’s being ruined by...
Incorporating Email Automation Into Your Sales Strategy
When you think of email automation, you most likely jump to landing pages, forms, and email marketing. However, email...
Finding Your Target Market In A Sea of Markets
Marketing isn’t about connecting with the masses. The theory that you’re competing with everyone for a single market simply...
Facebook For Business: Why Posting Isn’t Enough
You already know that as a business, you need to be on social media. The numbers simply don’t lie. On Facebook alone, there...
How To Spread Your Ideas
According to Seth Godin, marketing strategy is all about spreading your ideas. In this Ted Talk, Godin talked about sliced...
What We Found From Creating Online Quizzes
How do you capture leads effectively on your website? Do you rely on a contact form? Do you wait for someone to pick up the...
