case study:

StratoStar

brand refresh  |  web design  |  sales strategy

3

remarkable question

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challenge

StratoStar’s brand wasn’t delivering the level of excitment that their offering did and their website was outdated and not built with a sales funnel strategy.

revelation

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web design

a new look

strategic design

The first step in helping Hamilton East better connect with their patrons was to design a new logo. The new logo needed to remind people of the library while also be fresh enough that it didn’t feel stiff or outdated.

The result is an open book with three color sections, each representing one of the three branches of the library – the Noblesville Branch, The Fishers Branch, and the Digital Branch (their website).

“The team at Iconic took my brand to a completely new level. When I first came to them, I was only looking for basic graphic design services, but once we started collaborating, I realized that they brought so much more to the table than just awesome graphic design. They worked with our team members to build a complete digital strategy, and now, because of Iconic’s expertise in sales, my website brings in tons of meaningful leads. Iconic was really able to get us the tools we needed to engage our target market and expand to locations and customers we could not reach without Iconic’s help!”

Jason Krueger | Founder & CEO

sales strategy

a new approach

to an already iconic offering

The library needed a site that was accessible from anywhere at any time. It needed to be a digital branch that users could reserve books through, find information, and discover downloadable content.

With an updated strategy, we were able to deliver a website that is mobile responsive, easy to navigate, and easy for the library team to update.

the results.

%

increase in new visitors in the first year

%

increase in website traffic in first months

%

increase in the average amount of time spent on the site

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