Dec 8, 2022 | Brand Storytelling, Branding, Strategic Marketing
Have you heard about the metaverse? It’s a hot topic in gaming, tech, and even digital marketing — but start reading about it, and it’s easy to feel like you’re in over your head. It’s being called the future of the digital world, and the good news is that you don’t...
Oct 18, 2022 | Brand Storytelling, Branding
What comes to mind when you hear the term “build a brand”? Maybe it’s a logo, a color scheme, or a tagline. It’s true that these are all elements of a brand. But perhaps what you should be thinking is this: a brand is the heart and soul of a business. Not convinced?...
Mar 25, 2022 | Branding, Strategic Marketing
You’ve probably heard it before: branding is important. Things like defined logos, colors, and themes differentiate your company, boosting sales and driving better customer relationships. But what if we told you visual brand identity is just one part of great...
Jan 25, 2022 | Brand Storytelling, Branding, Social Media
What makes humans different from robots? Personality. Well, a lot of things make us different, but personality is a big one. Your personality makes you who you are and helps you form relationships with other people. Without that personal element, interactions feel...
Aug 9, 2021 | Branding, Strategic Marketing
We often best remember the things that break with our expectations of reality. Things that happen outside of our routine are more likely to stick with us–for example, we’re more likely to remember the events of a milestone birthday, compared to what happened on...
