Sep 12, 2013 | Branding, Small Business Marketing
Small business marketing can be tough, especially when it comes to branding yourself. We work with a lot of small businesses in the Indianapolis area. We see a lot of businesses struggle with the right tagline. What is a tagline? Not sure what a tagline is? Here are a...
Jul 29, 2013 | Branding, Small Business Marketing
We have talked a lot about small business branding. “Okay, Iconic Digital, we get it. Branding is important, blah blah blah. We already have a logo.” Ah, but there is so much more to small business branding than a logo. Here’s your lesson for today: Channel the Lady...
Apr 11, 2013 | Small Business Marketing
I used this analogy the other day in a meeting and it seemed to help paint a better picture of the difference between marketing and advertising. There always seems to be a bit of confusion around the two terms. A lot of business owners we talk to do not make a clear...
Dec 29, 2012 | Branding, Small Business Marketing
To our fellow business owner friends, we write this blog as a plea to all of you to resist one of the most egregious attacks on your initial marketing opportunity. It is with great emphasis that we beg you not to preemptively attack your brand position before you...
Oct 5, 2012 | Small Business Marketing, Strategic Marketing
A misconception that we run into quite a bit while working with businesses is the belief that marketing is synonymous with advertising. The problem being that this misunderstanding often results in an incomplete marketing strategy and results in significant...
