Mar 13, 2020 | Brand Storytelling, Branding, Uncategorized
It’s an understatement to say that there’s a lot of discussion of the importance of “brand recognition,” and “building a brand” in business. According to CMI and Marketing Profs, B2B marketers have consistently cited brand awareness as their top goal over the last...
Nov 26, 2019 | Branding, Strategic Marketing
Marketing goes far beyond pulling new leads into your pipeline. It has to do that, yes, but if that’s all you’re asking of your marketing efforts, you’re not getting nearly enough out of it. We’ve been writing about and sharing how marketing functions well outside of...
Oct 11, 2019 | Branding, Strategic Marketing
A good value proposition means you won’t have to compete. If you are in business, it is because you think you can provide a product or service that customers will find valuable. Your goal is already to provide excellent service that will gain your business a...
Jun 4, 2018 | Branding, Graphic Design and Marketing
Captain Crunch, Toucan Sam, Tony the Tiger. We all know who these characters are and what brands they represent. A good mascot transforms a brand from a product to a story with characters, adventure, and more emotional connection than a box of peanut butter flavored...
Apr 13, 2017 | Branding, Design Thinking, Strategic Marketing
What team or department doesn’t want a huge budget? Think about everything you could do as a marketing department. Facebook ads. Google ads. Cutting edge website. Billboards. TV commercials. Pandora advertising. Landing pages. Youtube videos. Sponsorships. Vehicle...
