What Exactly Is Branding?

It’s an understatement to say that there’s a lot of discussion of the importance of “brand recognition,” and “building a brand” in business. According to CMI and Marketing Profs, B2B marketers have consistently cited brand awareness as their top goal over the last...

Marketing Mistakes Small Businesses Keep Making

It’s a common assumption among small business owners and new entrepreneurs that if they make a superior product or provide a superior service then their market will find them. There’s plenty of logic behind this assumption; people have needs and they seek to meet...
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