Mar 13, 2020 | Brand Storytelling, Branding, Uncategorized
It’s an understatement to say that there’s a lot of discussion of the importance of “brand recognition,” and “building a brand” in business. According to CMI and Marketing Profs, B2B marketers have consistently cited brand awareness as their top goal over the last...
Feb 26, 2020 | Business Tips, Entrepreneurship, Marketing Resources, Small Business Marketing, Strategic Marketing, Uncategorized, Web Marketing
It’s a common assumption among small business owners and new entrepreneurs that if they make a superior product or provide a superior service then their market will find them. There’s plenty of logic behind this assumption; people have needs and they seek to meet...
Nov 11, 2019 | Uncategorized
Let’s talk realistic expectations for your average Indianapolis marketing firm as it relates to small businesses. One of the most difficult conversations that we have is setting expectations for ROI. Most quality marketing firms advocate the need to...
