Dec 8, 2022 | Brand Storytelling, Branding, Strategic Marketing
Have you heard about the metaverse? It’s a hot topic in gaming, tech, and even digital marketing — but start reading about it, and it’s easy to feel like you’re in over your head. It’s being called the future of the digital world, and the good news is that you don’t...
Oct 18, 2022 | Brand Storytelling, Branding
What comes to mind when you hear the term “build a brand”? Maybe it’s a logo, a color scheme, or a tagline. It’s true that these are all elements of a brand. But perhaps what you should be thinking is this: a brand is the heart and soul of a business. Not convinced?...
Jan 25, 2022 | Brand Storytelling, Branding, Social Media
What makes humans different from robots? Personality. Well, a lot of things make us different, but personality is a big one. Your personality makes you who you are and helps you form relationships with other people. Without that personal element, interactions feel...
Jan 18, 2021 | Brand Storytelling, Local Businesses, Strategic Marketing, Web Design, Web Marketing
As information rolls in about technological developments and societal trends we’ve seen in the last year, we’re learning 2021 is not just a good time, but a crucial time to upgrade your web presence. Why? Because nearly all sales leads and customers are coming through...
Jun 6, 2020 | Brand Storytelling
Welcome back to Iconic Digital’s SparkNotes series, where we do the reading for you. This week we’re tackling Donald Miller’s Building a StoryBrand: Clarify Your Message So Customers Will Listen. For context (and a bit of a warning), this book is basically Iconic...
Mar 13, 2020 | Brand Storytelling, Branding, Uncategorized
It’s an understatement to say that there’s a lot of discussion of the importance of “brand recognition,” and “building a brand” in business. According to CMI and Marketing Profs, B2B marketers have consistently cited brand awareness as their top goal over the last...
