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What the Heck Is ‘Voice Search Optimization’ and How Do I Incorporate It Into My Website Strategy?

Jan 11, 2023 | Lead Generation, Strategic Marketing, Web Marketing

Voice search optimization is an increasingly important aspect of search engine optimization (SEO) for websites. With the widespread adoption of voice assistants, such as Amazon’s Alexa and Google Home, more and more people are using voice search to find...

Facebook’s Latest Ad Changes and What It Means for Your Ad Strategy

May 26, 2022 | Social Media, Strategic Marketing, Web Marketing

Nothing connects consumers to brands more directly than digital advertising. Whether you’re a local nonprofit or a Fortune 500 company, digital ad strategies are one of the best ways to promote your brand. But if one thing is certain, it’s that change is inevitable in...

Top Five Reasons You Need a New Website Design in 2021

Jan 18, 2021 | Brand Storytelling, Local Businesses, Strategic Marketing, Web Design, Web Marketing

As information rolls in about technological developments and societal trends we’ve seen in the last year, we’re learning 2021 is not just a good time, but a crucial time to upgrade your web presence. Why? Because nearly all sales leads and customers are coming through...

Marketing Mistakes Small Businesses Keep Making

Feb 26, 2020 | Business Tips, Entrepreneurship, Marketing Resources, Small Business Marketing, Strategic Marketing, Uncategorized, Web Marketing

It’s a common assumption among small business owners and new entrepreneurs that if they make a superior product or provide a superior service then their market will find them. There’s plenty of logic behind this assumption; people have needs and they seek to meet...

Tips for Lead Generating Websites – Without Spending More Time

Jun 4, 2019 | Strategic Marketing, Web Marketing

Who is your best salesperson? Rob, who ‘Always Be Closing’? Or maybe Stephanie who is great with clients and has the uncanny ability to predict a person’s question before they even ask it? While these salespeople are great to have on your team, and you’re lucky if you...

Social Media Influence and Lessons from Fyre Festival

Mar 15, 2019 | Social Media, Web Marketing

Social media. Love it, hate it, addicted to it, whatever your relationship is with it, social media is an omnipresent force in our modern day-to-day. What was once the revolutionary idea of sharing photos and reconnecting with people far away, social media seemed like...
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