Jul 29, 2013 | Branding, Small Business Marketing
We have talked a lot about small business branding. “Okay, Iconic Digital, we get it. Branding is important, blah blah blah. We already have a logo.” Ah, but there is so much more to small business branding than a logo. Here’s your lesson for today: Channel the Lady...
May 28, 2013 | Branding, Logo Design
Design rules are meant to be broken now and again, and logo design is no exception. We spend so much time developing rules and guidelines for our logos, and yet there are exceptionally large businesses out there who are throwing the rules of branding and logo design...
Dec 29, 2012 | Branding, Small Business Marketing
To our fellow business owner friends, we write this blog as a plea to all of you to resist one of the most egregious attacks on your initial marketing opportunity. It is with great emphasis that we beg you not to preemptively attack your brand position before you...
