Small Business Branding Lessons From Lady Gaga

We have talked a lot about small business branding. “Okay, Iconic Digital, we get it. Branding is important, blah blah blah. We already have a logo.” Ah, but there is so much more to small business branding than a logo. Here’s your lesson for today: Channel the Lady...

Companies That Ignore Logo Design Rules

Design rules are meant to be broken now and again, and logo design is no exception. We spend so much time developing rules and guidelines for our logos, and yet there are exceptionally large businesses out there who are throwing the rules of branding and logo design...
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