case study:

BPI Outdoor Living

When your work screams “premium” how do you make your brand image match your offering?

the problem

BPI knew they were giving their customers the 5-star treatment with every luxury outdoor space they created. But without branding that reflected the premium nature of their services, their potential customers weren’t sure how they were different than any other outdoor living companies.

the solution

BPI needed a holistic strategy to reach the right customers, differentiate themselves from others in the market, and zero in on the leads who were genuinely interested in their remarkable landscaping service.

the results.

%

increase in unique website visitors in the first year

%

above annual lead generation goal

%

more leads per month in the first year

3

how they did it.

changing the face of an already iconic offering

a brand overhaul

for a sophisticated brand personality

BPI needed branding that reflected their exceptional quality and let customers know they were different. After creating a strategy to appeal to BPI’s ideal customers, Iconic developed a simple, elegant logo and other sleek assets, to build a brand personality that exuded comfort and style.

 

an elegant website

with a customized user journey
Part of making BPI’s brand reflect their luxury services was creating a website that would speak to the lifestyle their ideal customers were seeking. With this in mind, we designed pages that let customers explore designs and services based on their lifestyle and tastes. The tailored experience of the new site reflects the personal attention that BPI offers, differentiating them from other outdoor living companies.

 

a winning sales strategy

for bottom-line results

BPI’s goal was to scale their business, and attract the right customers to get the most out of their marketing.

With a carefully designed sales funnel, implementation of automated marketing software, new email campaigns, strategically developed ad campaigns, and powerful new lead generating content, BPI crushed their growth and revenue goals.

 

the success.

Iconic Digital helped BPI create a premium brand that reflects the premium services they offer, and increase sales through advanced digital marketing tactics.
“My company hired Iconic several years ago to build a new website. I was so impressed by our first meeting. Their approach was to really understand our business and develop a marketing strategy, not just build a fancy website that didn’t achieve our goals. They have since helped us on rebranding, new marketing materials, a more refined sales process and so much more. Iconic truly is a talented team and a pleasure to work with.”

J.D. Durst | Partner and President

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