Oct 19, 2017 | Social Media, Strategic Marketing
You already know that as a business, you need to be on social media. The numbers simply don’t lie. On Facebook alone, there are two billion people using the social media channel. For your business, that means your ideal customer and your entire target market are on...
Oct 4, 2017 | Strategic Marketing
According to Seth Godin, marketing strategy is all about spreading your ideas. In this Ted Talk, Godin talked about sliced bread and spreading your ideas. Key Takeaways Too Little Time, Too Many Choices Today’s markets are over crowded. There are...
Apr 18, 2017 | Strategic Marketing
Take a minute to think about your competition. Maybe it’s the sandwich shop up the block. Maybe it’s the school across town. Perhaps it’s even the bike store on the south side of town who seems to undersell you at every turn. Here’s the issue, though: the companies...
Apr 13, 2017 | Branding, Design Thinking, Strategic Marketing
What team or department doesn’t want a huge budget? Think about everything you could do as a marketing department. Facebook ads. Google ads. Cutting edge website. Billboards. TV commercials. Pandora advertising. Landing pages. Youtube videos. Sponsorships. Vehicle...
Mar 14, 2017 | Strategic Marketing
Sitting down to plan an entire year of marketing campaigns, strategies, and tactics probably sounds tedious. It probably sounds so overwhelming you keep putting it off until it’s March and you suddenly remember you haven’t built the calendar. Here’s the issue with...
Jan 31, 2017 | Strategic Marketing
Have you ever thought about your customer after they make a purchase? Post purchase marketing is all about interacting with your customers and clients after they make a purchase. Even if you’re a one-time product or service, post purchase marketing efforts can go a...
