Putting Emotion Into Marketing
Think about some of the most Iconic brands. Now think about their marketing. You might think of Coca-cola and their classic Mean Joe Green ad. A football giant. A kid. A bottle of coke and a complete change of attitude. Sure, it might be cheesy to look at now, but...Sales Funnel Offers: 5 Top Level Offers That Work
Your website needs to be part of your sales funnel, which means you need specific sales funnel offers that nurture leads into paying customers. Creating the most beautiful website in the world probably won’t keep the leads pouring in. Will it look awesome? Yes. Will...Work Smarter Not Harder?
One of the most irritating cliches in business is the old mantra of mediocrity: “Work smarter not harder.” I have done copious amounts of research and I am ready to unveil my findings. Ready? 1. People say “Work smarter not harder” when: a....Newsletter Design – Margins, White Space & Dead Space
Newsletter design is important to get right. Aside from body copy treatment, one of the most important things you can do to improve your newsletter design is to get your spacing right. Let’s clarify… when we say spacing, we are talking about margins, white...Visibility In Marketing Materials
It’s important that your marketing materials are easy to read. Do your billboards, posters and signage pass the three-second test? Do you want people to have to squint to understand your message? Check out these levels of visibility to see where your materials...Get Better Marketing Results.
