Facebook For Business: Why Posting Isn’t Enough

You already know that as a business, you need to be on social media. The numbers simply don’t lie. On Facebook alone, there are two billion people using the social media channel. For your business, that means your ideal customer and your entire target market are on...

How To Spread Your Ideas

According to Seth Godin, marketing strategy is all about spreading your ideas. In this Ted Talk, Godin talked about sliced bread and spreading your ideas.   Key Takeaways   Too Little Time, Too Many Choices Today’s markets are over crowded. There are...

Competition in the Digital Marketing Landscape

Take a minute to think about your competition. Maybe it’s the sandwich shop up the block. Maybe it’s the school across town. Perhaps it’s even the bike store on the south side of town who seems to undersell you at every turn. Here’s the issue, though: the companies...

Is Planning An Entire Year of Marketing Worth it?

Sitting down to plan an entire year of marketing campaigns, strategies, and tactics probably sounds tedious. It probably sounds so overwhelming you keep putting it off until it’s March and you suddenly remember you haven’t built the calendar. Here’s the issue with...

What Is Post Purchase Marketing?

Have you ever thought about your customer after they make a purchase? Post purchase marketing is all about interacting with your customers and clients after they make a purchase. Even if you’re a one-time product or service, post purchase marketing efforts can go a...
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