Aug 7, 2013 | Graphic Design and Marketing, Strategic Marketing
Have a print design with a lot of body copy in a small space? There are many different ways to break up body copy. Dense body copy is sometimes a necessary evil for small businesses and non-profits working under tight printing budgets. Here are some good ways to break...
Jul 31, 2013 | Strategic Marketing
Advertising wordplay can be catchy and fun. Studies have shown that things like jingles and little rhymes can actually be a powerful memory tool. Sometimes, wordplay has the power to help you stand out of the crowd and present a unique twist. Advertising wordplay has...
Jun 20, 2013 | Graphic Design and Marketing, Strategic Marketing
Good typography ideas in graphic design and marketing are tough to come by. We’ve shared a lot of thoughts on body copy and even more on our favorite and least favorite fonts… but what about type as art? One thing to keep in mind: Make it meaningful. The problem...
May 31, 2013 | Inbound Marketing, Strategic Marketing
Brilliant guerrilla marketing ideas are everywhere, and if you can, they are definitely worth emulating. Use these companies as a model for your own ideas. It might be time to consider some serious guerrilla marketing efforts. Why? Because guerrilla marketing is the...
May 14, 2013 | Social Media, Strategic Marketing
Is Your Social Media Marketing Boosting Your Business? Social media marketing is one of those marketing tools that everyone is trying to figure out. Â Too often, social media marketing takes up too much time, breeds frustration, and causes business owners to give up....
Oct 5, 2012 | Small Business Marketing, Strategic Marketing
A misconception that we run into quite a bit while working with businesses is the belief that marketing is synonymous with advertising. Â The problem being that this misunderstanding often results in an incomplete marketing strategy and results in significant...
