Aug 7, 2013 | Graphic Design and Marketing, Strategic Marketing
Have a print design with a lot of body copy in a small space? There are many different ways to break up body copy. Dense body copy is sometimes a necessary evil for small businesses and non-profits working under tight printing budgets. Here are some good ways to break...
Jul 31, 2013 | Strategic Marketing
Advertising wordplay can be catchy and fun. Studies have shown that things like jingles and little rhymes can actually be a powerful memory tool. Sometimes, wordplay has the power to help you stand out of the crowd and present a unique twist. Advertising wordplay has...
Jun 20, 2013 | Graphic Design and Marketing, Strategic Marketing
Good typography ideas in graphic design and marketing are tough to come by. We’ve shared a lot of thoughts on body copy and even more on our favorite and least favorite fonts… but what about type as art? One thing to keep in mind: Make it meaningful. The problem...
May 31, 2013 | Inbound Marketing, Strategic Marketing
Brilliant guerrilla marketing ideas are everywhere, and if you can, they are definitely worth emulating. Use these companies as a model for your own ideas. It might be time to consider some serious guerrilla marketing efforts. Why? Because guerrilla marketing is the...
May 14, 2013 | Social Media, Strategic Marketing
Is Your Social Media Marketing Boosting Your Business? Social media marketing is one of those marketing tools that everyone is trying to figure out. Too often, social media marketing takes up too much time, breeds frustration, and causes business owners to give up....
Oct 5, 2012 | Small Business Marketing, Strategic Marketing
A misconception that we run into quite a bit while working with businesses is the belief that marketing is synonymous with advertising. The problem being that this misunderstanding often results in an incomplete marketing strategy and results in significant...
