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Facebook’s Latest Ad Changes and What It Means for Your Ad Strategy
Nothing connects consumers to brands more directly than digital advertising. Whether you’re a local nonprofit or a Fortune...
Defining Your Digital Marketing Strategy for a Cookieless Future
The digital world is becoming more convenient and more immersive by the day. Precise data analytics, ad targeting, and...
Tone and Voice: The Secret to Captivating Customers and Building Brand Loyalty
You’ve probably heard it before: branding is important. Things like defined logos, colors, and themes differentiate your...
What We Can Learn From Super Bowl Commercials
The Super Bowl is the most-watched broadcasting event in the United States. Viewership for the 2022 Super Bowl alone came...
Humanizing Your Brand and Making It Your Customers’ Best Friend
What makes humans different from robots? Personality. Well, a lot of things make us different, but personality is a big...
What Makes a Great Guerrilla Marketing Campaign?
We often best remember the things that break with our expectations of reality. Things that happen outside of our routine...
Why Curiosity Is Good For Business (And How To Foster It)
An overwhelming amount of research indicates that when businesses promote curiosity as part of their company culture, they...
Top Five Reasons You Need a New Website Design in 2021
As information rolls in about technological developments and societal trends we’ve seen in the last year, we’re learning...
Business and Marketing “SparkNotes”: Building a StoryBrand
Welcome back to Iconic Digital’s SparkNotes series, where we do the reading for you. This week we’re tackling Donald...
