Business and Marketing “SparkNotes”: Purple Cow

Welcome to Iconic Digital’s Business and Marketing “SparkNotes” series, where we do the reading for you. If you’re trying to run a business, we know you’ve got things to do packing every corner of your day, and while you want to be as informed as possible about best...

Marketing Mistakes Small Businesses Keep Making

It’s a common assumption among small business owners and new entrepreneurs that if they make a superior product or provide a superior service then their market will find them. There’s plenty of logic behind this assumption; people have needs and they seek to meet...

Making the Most of Your Meetings with A Marketing Agency

Have a meeting with your marketing agency coming up? Thinking about having a meeting with a marketing agency? If this is your first time working with an outside marketing team, you might be walking into the process blind. You don’t want to waste time in pointless...
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