case study

How does a leading library evolve their website to meet modern user needs?


Hamilton East Public Library


Public Service

The Challenge

The Hamilton East Public Library’s website, showing its age, needed a modern overhaul to align with current user expectations and embrace newer technology. The goal was clear: make the site faster, optimize it for mobile use, and improve overall user experience, ensuring it continues to be a go-to resource for the community.

the solution.

Following in-depth research through focus groups, surveys, and interviews, HEPL’s website was redesigned with the user in mind. The result: a faster, mobile-optimized site with clear navigation and improved accessibility. This update, grounded in community feedback, has reestablished HEPL as a crucial resource for all.

Hamilton East Public Library website desktop mockup
Screenshot of accessibility options on the Hamilton East Public Library website

more accessible for everyone

In the redesign, we applied accessibility best practices, ensuring every aspect of the site was crafted for inclusivity. Alongside, a sophisticated widget was incorporated for on-the-spot accessibility adjustments, guaranteeing a seamless experience for all users. This dual approach highlights our unwavering commitment to making the library’s digital space welcoming and accessible to every member of the community.

complex architecture. streamlined navigation.

Addressing one of the primary concerns with the old website, we overhauled the menu system to streamline site architecture and simplify navigation. This ensures an optimal user experience on both mobile and desktop, allowing for seamless access to information and significantly enhancing usability across devices.

Menu structure of Hamilton East Public LIbrary's website

project building blocks

To realize the vision for the new website, the Iconic team collaborated with Hamilton East, utilizing patron and staff surveys, focus groups, and workshops to identify key needs, guiding our journey from prototyping to designing and building the website. This process culminated in optimizing the site for enhanced performance, ensuring a seamless user experience.

Patron & Staff Surveys

Patron & Staff Focus Groups

Website Prototyping

Website Design & Build

Performance Optimization

Kelsey Sweet headshot

“The revamped website boasts a modern and intuitive design, providing visitors with easy navigation and access to a wealth of information about our services. We’re grateful for our partnership with Iconic Digital Marketing who took our website vision and collaborated with our team to make it a reality.”

– Kelsey Sweet, Director of Marketing and Communications

keys to success.

User-Centric Design Approach

Feedback from surveys and focus groups informed the redesign, ensuring the website truly serves its community’s needs.

Seamless Integration of Technology

Leveraging modern technologies improved site speed and accessibility, offering a superior online experience.

Collaborative Development

The project’s success highlighted the strength of partnership between Iconic and Hamilton East in driving digital innovation.

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