How Do I Write My Brand Story?
Why do you exist? Sounds kinda harsh when asked so bluntly. Take this seemingly simple question and use it to start shaping your brand story. The reason for your existence is the crux of your story. If you didn’t have a reason for existing, chances are you wouldn’t...The Value Of Your Brand Story
Imagine a wall of store-brand cereals. Unless you’re an experienced bargain shopper or have a photographic memory, I’m guessing you don’t know the names of many knock-off cereal brands. Typically, these brands emulate the packaging of a well-known brand. They might...What is A Brand Story?
Everyone has a story to tell. Your history, your passion, what makes you unique. All of these combine to define you. Think of your brand not just as a provider of goods or services, think of it as an interactive entity for your audience to connect with. Brand...The Art Of Brand Storytelling: Sharing Your Brand Story
Brand storytelling is one of the hottest topics in marketing, but like most marketing tactics, it’s being ruined by marketers. It’s become convoluted and complicated. At its heart, brand storytelling is the act of sharing your brand with the world. Your story is the...Get Better Marketing Results.
