So, you have an updated brand. You’ve got a new logo and new messaging, but what now? What do you do you?You update your website design. It’s so important in marketing to present a united front. Every piece of content, whether it’s a social media post or a flyer you hang up in the local library, needs to be consistent and cohesive. When you rebrand, you also need to update your website design.
Here are a few things to look at when it comes to updating your website design:
1. Check your favicon and logo placement.
With a rebrand probably comes updated logos. Whether you only slightly modify your logo or you completely change it, you’ll need to update the logo on your website design. It’s important to present a cohesive message, even through graphical elements, so you’ll want to make sure you change even the littlest of details like your favicon. The favicon is the small version of your logo that appears in the tab on a browser. It’s a little detail, but it goes a long way in branding.
2. Change the colors.
How many permissible colors are in your brand guidelines now? 2? 3? 8? Updating your brand often means changing things like the acceptable colors in your branding. You might go from a bright yellow and green to a subtle and soft blue and teal. Whatever your new colors are, you can use them to your advantage on your website design. You see, colors have incredible meanings that we don’t always think about. Your brand colors were chosen for a reason. When it comes to your website design, use the various colors to call attention to messages, calls-to-action, and other important information.
3. Update your messaging.
One of the most important website design changes that will need to happen after a rebrand is updating your messaging. The content on your website is so much more important than you might think. The design of the website is what people first connect to, but the thing the stick around for is the content. Your messaging on your website needs to match the new design of your brand. There’s a good chance that if you redesigned your brand that you did a lot of brand discovery. You defined your brand’s personality. You looked at the way you present yourself. Your content needs to line up with what you discovered.
4. Review your strategy.
This is the step most will neglect. Whenever you update your brand or website design, it’s the perfect opportunity to check your strategy. How are people interacting with your website? How do you want them to interact with your site? Do you have a flow to your site? Is there a sales page? Are you direct visitors. There are tons of different things to think about. Your website should be a 24/7 salesperson. It should lead people to purchase or contact you. Is it?
We know that updating and maintaining a website is difficult. It’s time-consuming and challenging. The same can be said for your brand. Are you up for the challenge? If you want to take your website and brand to the next level, then the team at Iconic Digital Marketing is ready to help you. Our team of designers, writers, and marketers will work with you to craft a message, strategy, and brand that wins over your target market.
What are you waiting for? Make your move and contact Iconic.