case study:
BPI Outdoor Living
When your work screams “premium,” how do you make your brand image match your offering?
the problem
the solution
the results.
%
increase in unique website visitors in the first year
%
above annual lead generation goal
%
more leads per month in the first year
how they did it.
changing the face of an already iconic offering
a brand overhaul
for a sophisticated brand personality
BPI needed branding that reflected their exceptional quality and let customers know they were different. After creating a strategy to appeal to BPI’s ideal customers, Iconic developed a simple, elegant logo and other sleek assets, to build a brand personality that exuded comfort and style.
an elegant website
with a customized user journey
Part of making BPI’s brand reflect their luxury services was creating a website that would speak to the lifestyle their ideal customers were seeking. With this in mind, we designed pages that let customers explore designs and services based on their lifestyle and tastes. The tailored experience of the new site reflects the personal attention that BPI offers, differentiating them from other outdoor living companies.
a winning sales strategy
for bottom-line results
BPI’s goal was to scale their business and attract the right customers to get the most out of their marketing.
With a carefully designed sales funnel, implementation of automated marketing software, new email campaigns, strategically developed ad campaigns, and powerful new lead generating content, BPI crushed their growth and revenue goals.
the success.
Iconic Digital helped BPI create a premium brand that reflects the premium services they offer and increase sales through advanced digital marketing tactics.
“My company hired Iconic several years ago to build a new website. I was so impressed by our first meeting. Their approach was to really understand our business and develop a marketing strategy, not just build a fancy website that didn’t achieve our goals. They have since helped us on rebranding, new marketing materials, a more refined sales process and so much more. Iconic truly is a talented team and a pleasure to work with.”
J.D. Durst | Partner and President
