case study:


How can a world-class museum reach more people and deepen its impact? 
eiteljorg website on mac desktop

the problem

The Eiteljorg came to us as a nationally-renowned museum. But with an outdated web presence, getting the word out about their incredible exhibits, events, and artist opportunities was inefficient…and expensive.

the solution

The museum needed an updated web presence that excited users about what the Eiteljorg offered, and made it possible for the museum to offer even more to patrons, both nationally and globally. 

w3 Award Winner

The Eiteljorg Museum website won the w3 Award for Best Visual Appeal – Aesthetics. The w3 Awards illuminates creative excellence on the web, and recognizes the creative and marketing professionals behind award-winning websites.


a greater impact.

here’s how design and strategy extended Eiteljorg’s reach
eiteljorg website mockup on laptop and smartphone

an inviting website 

that gets visitors involved

The Eiteljorg needed a site that would invite patrons, artists, and donors to be part of the museum’s story. To accomplish that, we created a website that visitors could easily “step into,” with clear paths leading them from one part of the museum’s story, to the next. The friendly user experience encourages visitors to stick around, explore, and get involved.


better user experience
eiteljorg website menu

Eiteljorg’s new website made it easy for anyone visiting the site to take advantage of the museum’s core offerings. With a menu that clearly offers event options, and buttons that initiate a simple process for getting tickets,  the Eiteljorg’s site makes visiting and attending events more accessible to more people.

donation and membership made easy
eiteljorg donor page

The museum’s original website didn’t offer a way to make donations or become a member, which made processing new donations and members cumbersome for both patrons and the museum. The new site includes a “donate” button anchored to the page’s edge, so visitors can donate easily no matter what page they’re exploring. Clear menu options and simple forms make it easy to become a member, and help the museum process everything much more efficiently.

interactive events pages


for an expanded audience and changing world

To reach a broader audience, the museum needed to provide a virtual component for their large annual events. Iconic helped Eiteljorg build out their virtual offering, allowing access to the museum’s ground-breaking work to people around the globe. When large in-person events became impossible due to the pandemic, we created entirely virtual experiences that allowed patrons to register, attend and interact with the event from the safety of their homes.

eiteljorg dia de los muertos webpage
virtual events
eiteljorg virtual events webpage

With easily navigable event pages and online registry, Iconic helped Eiteljorg transform their annual Día de Muertos celebration into a fully online event.

virtual galleries
eiteljorg virtual galleries webpage

The Quest for the West site was built to allow patrons to experience the event’s incredible art virtually. The museum was able create more awareness inernationally for their mission of sharing Native American art and promoting Native American artists. 

eiteljorg microsite on laptop

special micro-sites

that focus on essential programs

Sometimes aspects of an institution’s offering are so important, they warrant their own site. This is the case with the Eiteljorg Contemporary Art Fellowship. To raise awareness, gather support, and make the opportunity to apply accessible to as many artists as possible, we helped Eiteljorg build out a separate site specifically to promote and support the fellowship.

access for more artists
fellowship page

Clear, engaging messaging about the fellowship and a no-printing-required online application gives artists access no matter where they are in the world.

a spotlight on Eiteljorg’s mission
fellowship archive page

A browsable archive of past fellowship recipients and their work keeps the spotlight on the fellowship’s alumni, and brings international awareness to the museum’s mission of building community and support for contemporary Native art.

the success.

The Eiteljorg Museum’s new, award-winning site extended its reach to a broader audience, expanding their community of patrons, artists, members and donors.
Bert Beiswanger headshot

“Need testimonial”

Bert Beiswanger  | Director of Marketing and Communication

ready to deepen your impact?