Mar 21, 2023 | Business Tips, Strategic Marketing
Artificial intelligence (AI) is transforming industries across the globe – and digital marketing is no exception. Today, marketers are exploring all the ways AI can be used to improve campaign performance, personalize customer experiences, and automate tasks....
Feb 26, 2020 | Business Tips, Entrepreneurship, Marketing Resources, Small Business Marketing, Strategic Marketing, Uncategorized, Web Marketing
It’s a common assumption among small business owners and new entrepreneurs that if they make a superior product or provide a superior service then their market will find them. There’s plenty of logic behind this assumption; people have needs and they seek to meet...
Aug 2, 2019 | Business Tips, Social Media
While listening to one of my favorite podcasts on the way to work last week, I heard a segment about email forgiveness. You know, those emails you receive and completely forget to respond to and then when you do remember, it’s far past the appropriate time frame to...
Aug 10, 2018 | Business Tips, Strategic Marketing
Google, Apple Pay, and even Facebook are jumping on the money transfer train. Out of all of the in-app payment programs out there, who would you guess has the most active users? The answer to this question might come as a shock to you, but the most popular by a...
Aug 11, 2017 | Business Tips, Marketing Resources
Have a meeting with your marketing agency coming up? Thinking about having a meeting with a marketing agency? If this is your first time working with an outside marketing team, you might be walking into the process blind. You don’t want to waste time in pointless...
Apr 20, 2017 | Business Tips
If images of espionage, James Bond moves, and spy gadgets were the first things you thought of when you read competitive research, then you might be doing something wrong. Competitive research is all about collecting information. You don’t have to go “behind enemy...
