Feb 28, 2022 | Strategic Marketing
The Super Bowl is the most-watched broadcasting event in the United States. Viewership for the 2022 Super Bowl alone came in at over 101 million. In fact, it claims the top 30 spots for highest viewership of any broadcast, aside from the final episode of M*A*S*H in...
Aug 9, 2021 | Branding, Strategic Marketing
We often best remember the things that break with our expectations of reality. Things that happen outside of our routine are more likely to stick with us–for example, we’re more likely to remember the events of a milestone birthday, compared to what happened on...
Jan 18, 2021 | Brand Storytelling, Local Businesses, Strategic Marketing, Web Design, Web Marketing
As information rolls in about technological developments and societal trends we’ve seen in the last year, we’re learning 2021 is not just a good time, but a crucial time to upgrade your web presence. Why? Because nearly all sales leads and customers are coming through...
Feb 26, 2020 | Business Tips, Entrepreneurship, Marketing Resources, Small Business Marketing, Strategic Marketing, Uncategorized, Web Marketing
It’s a common assumption among small business owners and new entrepreneurs that if they make a superior product or provide a superior service then their market will find them. There’s plenty of logic behind this assumption; people have needs and they seek to meet...
Nov 26, 2019 | Branding, Strategic Marketing
Marketing goes far beyond pulling new leads into your pipeline. It has to do that, yes, but if that’s all you’re asking of your marketing efforts, you’re not getting nearly enough out of it. We’ve been writing about and sharing how marketing functions well outside of...
Oct 11, 2019 | Branding, Strategic Marketing
A good value proposition means you won’t have to compete. If you are in business, it is because you think you can provide a product or service that customers will find valuable. Your goal is already to provide excellent service that will gain your business a...
