Sep 21, 2016 | Strategic Marketing
Have you ever heard of a company with a secret formula? Somehow they have unlocked the secret to capturing the most leads or generating the most revenue or retaining the best talent. Whatever it is, they’ve got it. They’ve also probably locked that secret formula away...
Sep 7, 2016 | Strategic Marketing
Think about some of the most Iconic brands. Now think about their marketing. You might think of Coca-cola and their classic Mean Joe Green ad. A football giant. A kid. A bottle of coke and a complete change of attitude. Sure, it might be cheesy to look at now, Â but...
Apr 28, 2016 | Inbound Marketing, Strategic Marketing
Your website needs to be part of your sales funnel, which means you need specific sales funnel offers that nurture leads into paying customers. Creating the most beautiful website in the world probably won’t keep the leads pouring in. Will it look awesome? Yes. Will...
Dec 11, 2014 | Small Business Marketing, Strategic Marketing
One of the most irritating cliches in business is the old mantra of mediocrity: “Work smarter not harder.”  I have done copious amounts of research and I am ready to unveil my findings.  Ready? 1.  People say “Work smarter not harder” when: a....
Aug 12, 2013 | Graphic Design and Marketing, Strategic Marketing
Newsletter design is important to get right. Aside from body copy treatment, one of the most important things you can do to improve your newsletter design is to get your spacing right. Let’s clarify… when we say spacing, we are talking about margins, white...
Aug 8, 2013 | Graphic Design and Marketing, Strategic Marketing
It’s important that your marketing materials are easy to read. Do your billboards, posters and signage pass the three-second test? Do you want people to have to squint to understand your message? Check out these levels of visibility to see where your materials...
