blog
Grand Opening Of The Fishers IoT Lab
The Internet of Things. It’s a strangely unsophisticated name to describe the next wave of smart devices impacting all...
How Do I Write My Brand Story?
Why do you exist? Sounds kinda harsh when asked so bluntly. Take this seemingly simple question and use it to start shaping...
The Value Of Your Brand Story
Imagine a wall of store-brand cereals. Unless you’re an experienced bargain shopper or have a photographic memory, I’m...
What is A Brand Story?
Everyone has a story to tell. Your history, your passion, what makes you unique. All of these combine to define you. Think...
Why Segmenting Users Matters In Email Marketing
Segmenting email lists isn't just about increasing open rates, click-throughs, and conversions. Are those all great things...
Living Your Brand Story
Crafting and recognizing the need to have a brand story is great, but it isn’t enough. You have to go out and live that...
The Art Of Brand Storytelling: Sharing Your Brand Story
Brand storytelling is one of the hottest topics in marketing, but like most marketing tactics, it’s being ruined by...
Incorporating Email Automation Into Your Sales Strategy
When you think of email automation, you most likely jump to landing pages, forms, and email marketing. However, email...
Finding Your Target Market In A Sea of Markets
Marketing isn’t about connecting with the masses. The theory that you’re competing with everyone for a single market simply...
